Donald Trump graduated from the Wharton School of Finance and went to New York City where he created The Trump Organization. Developed by one of the most renowned businessmen in the world, The Trump Organization has established an elite brand through real estate development, property management, sales and marketing, hotel collection, golf course portfolio, residential and commercial brokerage, publications, clothing and entertainment. One of the most well known catch phrases by Donald Trump is “You’re Fired!” When teams face Trump in the boardroom on The Apprentice television show, it is no surprise that the environment is cut throat. Donald Trump and The Trump Organization maintain a vast amount of power in the business world. Consequently, they face fierce competition within markets and rely on the success of each of their divisions to stay on top.
One example of a successful division within The Trump Organization is entertainment. Donald Trump developed one of the number one shows called The Apprentice. The show consisted of a series of projects. For each project, a team decided on one project manager. Based on the performance of a team, each week one team would be safe and another would go to the boardroom where one contestant would be fired. The purpose of the show was to make it through all of the projects and ultimately win a position within The Trump Organization. Originally, the show featured everyday businessmen and businesswomen. However, in recent years, Trump created The Celebrity Apprentice. Unlike the original Apprentice, the celebrity version raised money for charities. This past season was number 14 within the The Apprentice series and was the seventh Celebrity Apprentice season.
Why do you think Trump switched from The Apprentice to The Celebrity Apprentice? The Celebrity Apprentice focuses on giving back to a charity. On this television show, the winning project manager receives a monetary reward for their specific cause. In addition, the overall winner will receive $250,000 for their charity. Not only does the television show aim to support different causes, but The Trump Organization additionally supports The Eric Trump Foundation for St. Jude’s Children’s Research Hospital, Girl Up, The New York City Police Foundation, Operation Smile, and The Police Athletic League. In 2011, Business Insider writer Noah Davis argued that even though Trump donates money, he only donates $250,000 per year to charity (Article can be found at: http://www.businessinsider.com/donald-trump-charity-25000-2011-4). So, do you think Trump’s switch was to prove he is a good philanthropist? Do you think it was just to gain more attention for his television show? Or, do you think Trump aligns closer to stakeholder theory?
Donald Trump is one of the most powerful businessmen and can be very intimidating. Trump expects the best quality work and if you fail or mess up, then you will be confronted and can expect to face consequences. Donald Trump and his empire are a perfect demonstration of power. I believe that with success comes power. Since Trump is a successful businessman, he has the power to create jobs, take away jobs, donate to philanthropic causes, etc. Not only does Donald Trump have power, but The Trump Organization has power as well. This organization has created some of the most popular hotel chains, golf courses, and television shows in the world. Due to this, the organization has major bargaining power over competitors and gains more recognition from consumers. What role do you think power plays in the business world? What do you think creates a powerful company?
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