Most of us have seen the famous Aflac commercials featuring the Aflac Duck who frustratedly quacks the company’s name to unsuspecting prospective policy holders. But did you know that Aflac Incorporated is one of the world’s most admired insurance companies? Founded in 1955 and based in Columbus, Georgia, Aflac underwrites a wide range of insurance policies. It is most known for its payroll deduction insurance coverage, which pays cash benefits when a policyholder has a covered accident or illness. In 2012, Aflac was listed as one of the Top 40 Best Companies for Diversity for the ninth consecutive year. It has also been on Fortune’s 100 Best Companies to Work For list for 15 consecutive years.
Not only is Aflac a great company to work for, but they are also a very socially responsible company. They are an eight-time recipient of Ethisphere’s World’s Most Ethical Companies list. Through a partnership with Children’s Healthcare of Atlanta, Aflac has contributed more than $79 million to childhood cancer research and treatment. The center has now officially been named the Aflac Cancer Center Children’s Hospital of Atlanta.
Aflac employees are formally involved in an array of charitable organizations such as Habitat for Humanity, Easter Seals, and Ducks with Hearts, a partnership with United Way. Aflac’s stated objectives include the decrease of its environmental impact, for which the company has entered into a partnership with the Clean Air Campaign to encourage employees to engage with greater frequency in alternate commuting methods. You can read about all the other great things Aflac is doing in their annual Corporate Citizenship Report.
Dan Amos is Aflac’s CEO. He is one of the world’s most respected business leaders. In 2008, when corporate executives were heavily scrutinized for taking massive pay packages as investor losses began piling up, Dan Amos agreed to give up his “golden parachute” in the event that the company was to be taken over. Shortly after, Aflac became the first publicly traded company to let shareholders vote on CEO pay. “Say on pay” reforms strengthen the relationship between the board of directors and shareholders, ensuring that board members fulfill their fiduciary duty. Amos’ deontological approach to ethics seems to go against the grain. According to Amos, ethical problems “are not like wine, where the older it gets the better it gets. The older bad news gets the worse it stinks. I believe it’s important that when you’ve got a problem, you address it immediately. I believe open disclosure is very important.”
But we all know that the main reason for the company’s success is its famous commercials. Here’s a look at one of my personal favorites: