As our society becomes more worried about the scarcity of water and environmental sustainability, Coca-Cola may have found the solution. You are not able to supplement Coca-Cola beverages for drinking water as well as bathing and cooking purposes. “Researchers at Oregon State University found that 68 percent of the earth’s supply of potable water is trapped in Coca-Cola products” (The Onion).
It is scary to see how much of the planet’s freshwater reserves is left and how much exactly of it is trapped within Coca-Cola products. Only 97% of the earth’s water is fresh and more than two-thirds are in Coke products allowing us to replace Coke beverages as our new means water. Unfortunately, with the high volume of portable water trapped in sources such as Coke, Diet Coke, Caffeine-free Coke, Dr. Pepper, and other Coke beverages throughout stores, vending machines, and homes there is not way of extracting that portable water.
“Our own country has enough water in its Vanilla Coke Zero to fill Lake Michigan, but in its current state that water is useless to us” (Ghosh).
The mixture between the water and various chemical compounds make the water suitable for other uses such as bathing and cooking. The lack of research they have put into developing a filtration system that can turn these products into clean drinking water is starting to hurt our fresh water supply. If the potable water can be harnessed then it could double our access to safe drinking water allowing us to recycle the water for other beverages.
The amount of potable water in Coke allows us to live off their beverages and save our society from the water scarcity. There has examination on the ongoing drought in California that found that if we were able to tap into the freshwater supply within Sprite in Los Angeles area, California State would be able to meet their needs of water for a few years to come. As our water source becomes more abundant, the more it will be reserved and used in Coke and related beverages as it is our new source of drinking water.
What does this mean to us as a society?
Do we need to reevaluate the way we consume and/or market these types of products?
What does sustainability really mean in our society and to organizations like Coke?
Featured Image: http://d1lwft0f0qzya1.cloudfront.net/dims4/COKE/ad8fd24/2147483647/thumbnail/596×334/quality/75/?url=http%3A%2F%2Fassets.coca-colacompany.com%2F1c%2Fa8%2F94211d2f45b1a16082967438a36a%2FEconomic-Opportunity-604-st.jpg