The Commodification of Love


“I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” Albert Einstein
In a past blog, one writer highlighted the issues of modern relationships in Japan and the U.S.  In Japan they have created cuddle cafes and have prostitution rings to replace what used to be normal relationships. This essentially has commoditized love and the affection that comes along with it. In the United States, we have also drifted towards a similar trend that is based on convenience. The author goes so far to compare online relationships (hook-ups included) to the convenience of fast food.
In many ways, I agree with the author. More developed societies, such as in  Japan and the United States, have placed love and relationships on a lower level of importance and replaced it with using electronics and time spent furthering one’s career. However I don’ think the root of the problem stems from just the extended use of electronics (similar to the quote above) or convenience, rather its a deeper rooted problem
This problem is linked to the competitiveness of capital and allocating your time optimally so that one is most efficient. I think its the idea that people rather work over time to further themselves in their career, then come home to eat dinner with their family. We are taught to be ambitious, learn to make sacrifices, and eventually become successful, but time is a limited commodity. So people have to find a balance between those two. Somewhere in the equation I think the want to go through relationships, the process of getting to know each other, go on dates, and either become successful relationship or break up (it’s only on or the other if you look at it) is lost. It’s too much of an emotional and time commitment, that people forego it all together because they can’t justify the costs. So the creation of online dating is created because people do not time to meet the “good old fashion way,” since they are stuck at their jobs on a Friday night, or they are working too many jobs.
Lastly, I think disagree with the title “Money apparently can buy you happiness” because happiness isn’t what one would feel after leaving a prostitution ring or a cuddle cafe. So money still can’t buy happiness.
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