Uber is a company that has taken new technological developments and used them to create a superior service within the transportation industry amid the changing sociocultural influences of today’s societies. In their strategies to align stakeholder interests and expand into new territories, Uber has instigated some public concern about their operations, but has overall set the company up with the potential to provide a great value to society. In addition to providing an explanation of why Uber has been valued so highly in the eyes of investors and the admiring public, my analysis of Uber will look at whether the company is providing sufficient benefits to outweigh its downsides on the basis of consequential ethics. As a user of Uber’s App myself, the analysis will provide a foundation for Uber customers to decide whether this is a company worthy of our business.
Heather Van Dusen, who is the director of “B-Corps Fellows Program” and the “B-Corps on Campus initiative,” spoke about B-Corps certification and one example she showed was Greyston Bakery, Inc., which interested me and made me want to learn more about the company. Greyston in Yonkers, New York is a for-profit social enterprise that bakes brownies and cookies with a good will. They are famously known as Ben & Jerry’s brownie supplier, which we can say are tasty. Greyston Bakery is a company that has become B-Corp certified and scored a 147/200 on their impact assessment based on their contribution towards social, environmental, and economic sustainability. Continue reading “We don’t hire people to bake brownies, we bake brownies to hire people.”