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Chipotle and the Ethical Burrito
Chipotle opened its first store in 1993 and has seen astonishing growth and financial success since going public in 2006. Chipotle has been one of the industry’s leaders in serving sustainable food. It is trying to change the way people think about and eat fast-food. It has recently been marketing its commitment to serving high-quality and sustainable ingredients through various media outlets and programs. Despite being considered an industry leader in sustainability, Chipotle’s advertisement and practices have been criticized for being unethical and misleading to customers. The ethics of its advertisement and practices have been questioned, but nevertheless, Chipotle is shining the necessary light into the problems of the farming and agriculture industry. Chipotle is making consumers more aware and conscious about what they are eating. Even if not all of Chipotles practices are completely ethical or sustainable, it is setting an example that other companies in the industry can follow.