From climbing to the top of the Eiffel Tower and overlooking the city of Paris to walking through the amphitheater of Rome’s Colosseum, the world’s various historical landmarks and architectural masterpieces provide society with a great amount of places to explore. These attractions create an opportunity for families to travel and experience a new culture. In recent years, the amount of tourism has increased tremendously. In order to determine what factors influenced the increase in tourism, I reviewed statistical evidence in regards to population growth, information on marketing and mass media, and the hospitality industry. The world population has significantly increased and is predicted to reach high numbers that overwhelm Earth’s resources. Marketing and mass media has generated a halo effect on consumers. In other words, advertising campaigns have been proven to influence how people view certain destinations and can impact whether or not they travel to a specific area. Lastly, the hospitality industry has expanded rapidly due to globalization. The expansion of the service industry has provided more of an opportunity for society to travel around the globe.