Last week, I took a close look at HBO. Although I did ask the question of responsibility over content, I find HBO’s strategies in the quickly changing world of television to be much more interesting subjects of discussion. With the most recent changes to the world of television, HBO has partnered with Apple to launch its own streaming service called HBO NOW. The goal is to allow those without cable services to access HBO’s content, but the affects on Time Warner’s other networks remains to be seen, as it is unknown how many consumers will drop their cable subscriptions to make a complete shift to streaming. But is HBO NOW only about competing with streaming services or is it another way to incentivize consumers to buy content over piracy?