Whole Foods is a company that makes social responsibility as big a part of its mission as returns for shareholders. Whole Foods’ mission is “Whole Foods, Whole People, Whole Planet”. The full mission is “Whole Foods – We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans. Whole people – we recruit the best people we can to become part of our team. We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed. Whole Planet – we recognize the connection between our lives, our communities and the environment.”
Whole Foods’ mission makes it a great experience for customers. Whole Foods offers natural foods, which has no formal FDA definition, but generally is minimally processed and contains no additives. They also offer a range of organic foods, which is strictly defined by the government and verified by an accredited certification agency. Whole Foods has the perfect combination of consistent products from store to store as well as unique local products. Whole Foods allows its managers to have rein to select a balanced inventory of local products for its customers. These natural and organic local products are what make Whole Foods unique.
Whole Foods takes a number of actions to benefit all of its stakeholders, including suppliers, employees and customers. An example of Whole Foods making a long-term commitment to a number of stakeholders is its decision to enter the Detroit market. The store is located in Midtown, Detroit, which is a poor part of a very poor city. In order to better serve the community, Whole Foods has decided to reassess its pricing strategy in a manner that makes sense for the location of the store. Whole Foods has also encouraged community members to attend education sessions that it has arranged on budgeting as well as healthy living. The company said that it plans on being in the community for at least twenty-five years and also plans on opening additional stores in the area. This is just one example of Whole Foods making an investment in a community.
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